Supporting Local Dreams: Celebrating Small Business Saturday in Devils Lake

The Spirit of Small Business Saturday

Every year, the Saturday following Thanksgiving marks Small Business Saturday, a national celebration of the backbone of the American economy—small businesses. Launched in 2010 by American Express, this event encourages communities to support local retailers, restaurants, and service providers, directing attention and dollars to locally owned establishments.

In small towns like Devils Lake, Small Business Saturday isn't just a date on the calendar; it's an opportunity to showcase the resilience, creativity, and importance of the local business community. From family-owned shops to budding entrepreneurs, this celebration reinforces small businesses' essential role in Devils Lake's economic and cultural vitality.

Why Small Businesses Matter

There are 33,185,550 small businesses in the United States. Small businesses employ 61.7 million Americans, 46.4% of private sector employees. From 1995 to 2021, small businesses created 17.3 million new jobs, accounting for 62.7% of net jobs created since 1995. They contribute to the uniqueness of every community, providing goods and services tailored to local needs. In Devils Lake, small businesses create jobs, foster innovation, and keep money circulating within the local economy. For every dollar spent at a small business, approximately 67 cents stays in the community, further supporting schools, infrastructure, and other regional initiatives.

How Small Business Saturday is Celebrated Nationwide  

Across the United States, Small Business Saturday is celebrated with enthusiasm. Communities host shopping fairs, business expos, and local promotions to drive traffic to independent businesses. Special events like holiday markets, customer appreciation days, and exclusive discounts make shopping locally more appealing.

Social media campaigns amplify the message, with hashtags like #ShopSmall and #SmallBusinessSaturday trending as consumers and businesses share their participation. Local governments and economic development organizations also significantly promote the day through advertising, partnerships, and community events.

Celebrating Small Business Saturday in Devils Lake

In Devils Lake, Small Business Saturday is an opportunity to connect residents with the incredible variety of local businesses. Downtown shops feature extended hours, special discounts, and holiday-themed decorations to create a festive shopping experience. Restaurants and cafes participate by offering seasonal treats or exclusive menu items, ensuring the day is about community and commerce.

Forward Devils Lake encourages residents to explore their community and discover businesses they may have yet to visit. Residents help build a thriving local economy that benefits everyone by supporting these enterprises.

Building a Stronger Tomorrow

While Small Business Saturday is a single day, its message resonates year-round. It reminds us of the importance of supporting local businesses during the holiday season and every day. These businesses enrich our community by offering unique products and services and fostering a sense of belonging.

This November, let's come together to celebrate Small Business Saturday in Devils Lake. By shopping small, dining locally, and spreading the word, we can strengthen our community and ensure that small businesses thrive for generations.

Discover and support your local businesses this Small Business Saturday! Explore the gems of Devils Lake and make a difference in your community. Contact us here for more information.